Desk Research
Overview
Desk research, also known as secondary research, involves collecting and analyzing existing information gathered from secondary sources. It is a foundational step in UX research to understand the broader context before engaging in primary research methods such as interviews or usability testing.
Application of Desk Research in UX Research
In UX research, desk research is used to gain initial insights into the user’s environment, behavior patterns, and market trends without direct interaction with users. It includes reviewing existing studies, analysis reports, competitor studies, and industry trends.
This method helps UX researchers to:
Identify existing knowledge and gaps about user needs and behaviors.
Formulate hypotheses about users that can be tested in subsequent primary research phases.
Save time and resources by utilizing already available data.
Inform the design process by integrating insights into user personas, journey maps, and feature lists.
When to Use Desk Research:
At the beginning of a project to gain an overview of the market, competitors, or user behaviors.
When you need general insights or context to inform deeper primary research.
To support decision-making with data from credible secondary sources.
For ongoing analysis of market trends, competitors, or industry changes.
Difference Between Desk Research and Primary Research
Here’s a comparative table outlining the key differences between desk and primary research in UX:
Data source
Secondary sources like published studies, articles, etc.
Direct data collection from users
Interaction
No direct interaction with users
Direct interaction with users
Cost and time
Generally less expensive and quicker
More expensive and time-consuming
Data relevance
Might not be specifically tailored to the project
Highly relevant and specific to the project
Control over data
No control over how data was collected
Complete control over data collection methods
Example of Desk Research in UX Design:
Suppose you're designing a new feature for an e-commerce app. You could conduct desk research by:
Reviewing user reviews and feedback on competitors' apps.
Looking at industry reports on e-commerce trends.
Analyzing website traffic data or market share reports for relevant insights on consumer behavior.
How to do a Desk Research:
Summary
Desk research is an invaluable step in UX research. It provides a cost-effective way to gather extensive background information that shapes and informs primary research strategies. It helps build a strong foundation that enhances the effectiveness and relevance of subsequent user studies.
Further resources:
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